EXP 3 ANIMATION

EXP 3 Final Submission

Image Captures

Meeting Place for Coca Cola and FB

POWER and the bridge- The bridge connecting the Facebook and Coca Cola headquarters was made using the concept that power is difficult to attain and emphasised the fact that there are large differences in the power that Facebook and Coca Cola have. This is represented through the changing geometric heights on the bridge which makes it hard for a person to walk in a straight line, as there are large differences in step heights. This also focuses on the idea that there are many obstacles before one attains large amounts of power.

Coke: 

As Coke’s power in the corporate world relies solely on the familiarity and visibility of its product, the Coke structure reflects that. As a building, it is itself an advertisement for Coke. The Coke bridge stands out equally; as a structure it is impractible and difficult to manouvre, both due to its sheer size and its one-direction-only travel path. However its primary purpose is the visibility of Coke.

Elevator: The elevator is equally an advertisement for Coke. Its design is deliberately opposite to that of the Facebook elevator; it is curved and twisted, but eye-catching.

Facebook: 

The power of Facebook lies in its ability to provide a service; that service is connection. The design of the Facebook structure reflects this  idea of connections, due to Facebook's primary position as a social network. These are then connected by the Facebook bridge. Both the Facebook buildings and the bridge are of coloured blue glass, reflecting the Facebook logo and design. The glass is also intended to reflect Facebook's privacy manifesto: the idea that privacy, once so treasured, is no longer relevant or necessary in the 21st century. It also reflects Facebook's desire for transparency in its dealings and in its product. The design is linear and intersecting, intended to reflect the style of a computer chip.

Elevator: The computer chip parallel is more evident in the elevator design, which combines the clean and transparent nature of the Facebook building with the computer-chip design of the bridge.

Level folder + Sketchup files link

http://www.4shared.com/zip/j2CopOdV/arch1101_natjab.html

Elevator keys: o - up
p- down

Peer Review

36 Movement Textures

Sketchup Screenshots- Bridge, FB+Coca Cola HQ, elevator,dining table

Coca Cola HQ
In relation to the concept of power, it can be seen that Coca Cola Headquarters is much smaller and is open to the environment. This is to emphasise the contrast in power that Coca Cola and Facebook has.
The curvilinear features of the roof are inspired by the original Coca Cola logo font, and the pear shape bottle that the current soda bottle originated from.

Facebook HQ

Facebook Elevator

Bridge Draft

Coca-Cola Elevator

Meeting place & Dining table